Keeper came into being because I had a yearning to return to the creative person I once was and so recently began painting again. After spending twenty years in high end clothing retail I have also developed an appreciation of beautiful clothes, made from the best fabrics which will live a long life with you, and genuinely love that you can invest in a garment and enjoy wearing it for years and years.
I also have a passion for fabulous t-shirts, you know the sort - great fit, good thick fabric, throw it on with everything. They are quite hard to find though, I'm sure you'll agree. I wanted one that was feminine and cool, and a bit special.
After a search to find the perfect fitting tee I had a painting printed onto it, and there it was - my tee! (not quite that straightforward but hey-ho!!) ...and then my friends wanted one too - so Keeper became my project.
So I'm sure you get the idea - wear something individual, wear it a lot with everything from shorts to an evening jacket, love it forever, and even when it becomes your slouchy night time tee, you can't bear to throw it out - it's a Keeper x